Legal

Privacy Policy

Last updated: June 2026

This Privacy Policy explains how Bluwalker ("we", "us", "our") collects, uses, shares and protects your personal information when you visit bluwalker.com or place an order with us. By using our website, you agree to the practices described here.

Information we collect

We collect information that helps us process your orders and improve your experience, including:

  • Information you give us: your name, email address, phone number, shipping and billing address, and order details when you make a purchase, create an account, or contact us.
  • Payment information: payments are processed by our secure third-party payment gateway. We do not store your full card or banking details on our servers.
  • Automatically collected information: device type, browser, IP address, pages viewed and similar usage data, collected through cookies and analytics tools to help our website work well.

How we use your information

We use your information to:

  • Process, fulfil and deliver your orders, and send order updates.
  • Provide customer support and respond to your queries.
  • Process payments and prevent fraud.
  • Send you offers, new-drop announcements and updates where you have chosen to receive them.
  • Improve our products, website and overall shopping experience.
  • Meet our legal, tax and regulatory obligations.

Cookies and tracking

Our website uses cookies and similar technologies to remember your preferences, keep items in your cart, understand how the site is used and support marketing. You can control or disable cookies through your browser settings, though some features of the site may not work as intended if you do.

How we share your information

We do not sell your personal information. We share it only as needed to run our business, including with:

  • Logistics and courier partners such as Delhivery, Shiprocket or Blue Dart, to deliver your orders.
  • Payment gateways such as Razorpay or Shopify Payments, to process payments securely.
  • Technology providers such as our e-commerce platform (Shopify), email, SMS, WhatsApp and analytics tools that help us operate the store.
  • Authorities where required by law, regulation or a valid legal request.

These partners are permitted to use your information only to provide their services to us, and not for their own unrelated purposes.

Payment security

All payments are handled through trusted, encrypted third-party gateways. Your transaction is protected by the security standards maintained by these providers. Bluwalker does not have access to, and does not store, your complete payment credentials.

Data retention

We keep your personal information only for as long as needed to fulfil the purposes set out in this policy, including order history, accounting and legal requirements. When information is no longer required, we take reasonable steps to delete or anonymise it.

Your rights and choices

In line with applicable Indian law, including the Digital Personal Data Protection Act, 2023, you may request to access, correct or delete your personal information, or withdraw consent for marketing communications. To exercise any of these rights, contact us at Bluwalkerr@gmail.com. You can also unsubscribe from marketing emails at any time using the link in those emails.

Children's privacy

Our website and products are intended for adults. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can remove it.

Third-party links

Our website may contain links to third-party sites, such as our social media pages. We are not responsible for the privacy practices or content of those sites, and we encourage you to read their policies.

Changes to this policy

We may update this Privacy Policy from time to time. The latest version will always be available on this page with a revised date. Significant changes will be communicated where appropriate.

Grievance Officer and contact

If you have any questions, concerns or complaints about your privacy, you may contact our Grievance Officer. We will respond within the timelines required by applicable law.